hedgehog concept

https://strategicdiscipline.positioningsystems.com/bid/98239/The-Hedgehog-Concept

The Hedgehog and the Fox describes how the world is divided into two types.

The fox knows many things. The fox is a very cunning creature, able to devise a myriad of complex strategies to sneak attack upon hedgehog. The hedgehog knows one big thing, rolling up into a perfect little ball thus becoming a sphere of sharp spikes, pointing outward in all directions.

let "why" and "how" decide "what".

this concept can be also applied when you apply a job. a good resume should let the interviewer know

• why you want to apply this company

• how can you provide the value

• what you can do